WE DON'T JUST DRIVE TRAFFIC. WE DIRECT IT TO YOUR DEALERSHIP.

Our creative and media placement strategies uniquely target the right automotive customers.

Silko Honda

NEED:
In 2007 Silko Honda’s ad budget was climbing, while sales had hit a plateau, so they were looking to make a change and came to Viamark.  The dealership was in a geographically challenging location, sitting on the border between the Boston and Providence markets, making media selection a challenge.  The message was vague, and they had limited name awareness against some of the biggest dealerships in the market.

APPROACH: 
Viamark conducted research on viewers and listeners in each market and focused the media strategy.  Ad budget came down, but Silko received more exposure through the buying strategy we put in place.  We focused the creative message and branded their name through “Go Silko!” sing in/sing outs and “Go Silko” chants.

THE RESULT:
Unit sales immediately increased, while ad budget came back to acceptable level.  Customers came in talking about their ads.  Sales increased in 2007, 2008, and in 2010 year to date sales are up over 30%.

Sanders Ford
NEED:
Sanders Ford had a goal to go from selling 90 cars per month to 180 cars per month, doubling their sales. 

APPROACH:
ViaMark created a strong radio and billboard campaign in addition to their existing print marketing.

RESULT:
Sanders Ford now sells an average of 200 cars per month.

Bob Barbour Honda
NEED:
Initially, they were working with another advertising agency selling approximately 70 cars per month.  They needed to increase their sales.

RESULT:
After hiring ViaMark, Bob Barbour now sells 140 cars per month and is the #1 ranked Honda dealer in Eastern North Carolina. 

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