Viamark Blog

Media Veteran Dean Mandel Launches Viamark Advertising in New York City – In a Big-Apple move, it was announced today that digital and traditional media pro Dean Mandel will give the #1 media market in the country a local boost with the digital and broadcast solutions of Viamark Advertising. Mandel, a Syracuse grad and 20-year ad veteran, will head up the Viamark NYC metro office beginning this month. Mandel...

Newly Expanded Two-state Ad Agency Becomes Viamark Carolinas CHARLESTON, SC October 18, 2016 — After more than a decade of providing fullservice “tradigital” advertising and marketing services, Viamark Franchise owners Bea Raybourne and Gayle Brown have not only re-signed with Viamark Advertising for the Wilmington market, but they have also invested in the Charleston, SC franchise territory. With...

It’s always given, rarely earned. You usually start with 100% trust. It’s yours to secure, protect, and sustain. But usually, it’s squandered. Not showing up like you said you would. Failing to following through on a commitment. A snide comment to an associate. A deception. All of these lead to undermining our trust. Many large corporations squander trust as a function of doing business....

Everything in life is based on building…or destroying….relationships. When asked “what do you do for a living”, I respond that “I am in the relationship business.” “How do you make money doing that?” “I use advertising as my tool.” But, without a good relationship, that advertising tool becomes just another commodity. A commodity that can be easily replaced,...

New Bern, NC – Viamark Advertising announced this week it has named Jennifer Kingman as its new Digital Director. The digital media veteran will take on the role of overseeing all aspects of Viamark’s digital branding and strategy for the agency and its franchises. Kingman’s career began as a Digital Specialist in the Craven County school system. She has since transitioned these skills and passions...

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