There are many touchpoints throughout the consumer journey. The most successful marketing campaigns find a way to reach potential customers throughout their journey and convert them when they are ready to make a purchasing decision. Traditional marketing tools like radio, TV, billboards, and print are all useful ways to be a part of this journey, but have you considered integrating digital and online spending as a part of your marketing plan? Digital advertising is constantly growing and evolving to keep brands a part of their consumer journey. Adding online ad spend is a great addition to any marketing campaign to reach your audience. So if you aren’t already, here’s why you should be advertising online:

Targeting

Digital advertising allows you to target and retarget your ideal prospects. It will serve ads based on prior engagement, allowing you to identify your ideal customer profile. You will then have an idea of who to target and where to find similar users online so they receive your ads as well. You may target as specifically or as broad as you wish.

Insight

Advertising online gives you insight on which ads brought in the most qualifying leads, how many impressions were served, where they were served, and when. Metrics and analytics are available to let you see the exact cost of acquiring and converting a customer. You are also able to identify optimal channels, ad copy, and ad locations.

Brand Awareness

Online advertising can be used to build brand awareness and drive traffic to your website. SEO is the key to online advertising and is a huge part of the success of your site. Viamark of New Bern can help make sure your site is aligned with search engines that rank sites via a natural search and use keywords to improve your site’s visibility on the internet. 

Reach

People are cutting the cords and turning to their laptops and mobile devices to watch shows, listen to music, and access news. Effective marketing means making your presence known in front of your customers. The opportunities are endless when it comes to online reach, as your ads can work for you 24 hours a day, 7 days a week. It even gives you access to a global audience rather than just local customers.

Engagement

If you post a flyer on a bulletin board to advertise your product, you will have no idea how many people saw it unless you sit beside it and count each person that glances at it. This is simply unrealistic. Online advertising, however, allows you to measure how much time customers spent interacting with your ad, how much time they spent on your website, if they researched more of your products, and whether the ad led to conversions. 

Digital advertising is key to the marketing mix. Your customers spend much of their time online, so make your presence known on the pages they frequent and be a part of their consumer journey. 

Viamark Advertising

The New Bern office of Viamark Advertising delivers award-winning advertising campaigns with a strong marketing backbone. This means spike-the-needle performance for your ad dollars, along with a wealth of local expertise and knowledge to help you get results more quickly. Our campaigns are based on sound thought process that has proven results. Contact us today!