Made From Scratch Approach

BOJANGLES FAMOUS CHICKEN AND BISCUITS

NEED:

Bojangles’ needed a local agency to coordinate their expanding marketing efforts for their growing franchise group.

APPROACH:

In 1995, Viamark signed on to create more effective media buying and placement strategies as well as, dramatically increasing the client exposure in the market.

THE RESULT:

Over the years, the client has gone from operating 17 local restaurants to over 65, and is the number-one grossing quick-serve restaurant chain in eastern North Carolina.

Locally, Bojangles’ outsells national chains McDonald’s, Wendy’s, Burger King, Hardee’s and KFC by a margin of almost 2 to 1