Made From Scratch Approach
BOJANGLES FAMOUS CHICKEN AND BISCUITS
Bojangles’ needed a local agency to coordinate their expanding marketing efforts for their growing franchise group.
In 1995, Viamark signed on to create more effective media buying and placement strategies as well as, dramatically increasing the client exposure in the market.
Over the years, the client has gone from operating 17 local restaurants to over 65, and is the number-one grossing quick-serve restaurant chain in eastern North Carolina.
Locally, Bojangles’ outsells national chains McDonald’s, Wendy’s, Burger King, Hardee’s and KFC by a margin of almost 2 to 1