Boston Sports Medicine – Physical Therapy
NEED: Boston Sports Medicine needed solid new patient growth in order to keep growing in the highly competitive field of Physical Therapy, where practices are being bought out by big conglomerates. Their competition had deep pockets and aggressive marketing strategies.
They were using Pay Per Click, SEO, and Social Media, but wanted to incorporate traditional media in order to brand to the masses, while maintaining synergy with their established digital channels.
APPROACH: We took a “TraDigital” approach to their marketing, first gathering data on their digital campaigns. We incorporated TV campaigns that reached viewers both on screen, and online through digital programming. We set measurable new patient and patient visit growth goals and monitor them monthly.
THE RESULT: They have exceeded year over year new patient growth and patient visit goals every month, and continue to open new locations.