Boston Sports Medicine


NEED:   Boston Sports Medicine (BSM) needed new patient enrollment in order to keep growing in the highly competitive field of Physical Therapy. Because many practices are bought out by big conglomerates, their competition had deep pockets and aggressive marketing strategies.

BSM was using Pay Per Click, SEO, and Social Media, but wanted to incorporate traditional media into the mix in order to achieve a broader brand presence while maintaining synergy with their established digital channels.

APPROACH: Viamark took a Tradigital approach to BSM’s marketing by integrating traditional broadcast messaging with existing digital efforts thereby reaching viewers both onscreen and online. Measurable goals were set for new patient and patient visit growth goals and were monitored monthly.

THE RESULT: BSM has exceeded new patient growth and patient visit goals each month, and continues to open new locations.