Higher Quality Campaigns for Higher Education

University of Mount Olive

NEED:

When the University of Mount Olive joined forces with the Viamark team, they needed recommendations on how to “combine their marketing efforts” among their multiple locations with the goal to better manage, track and increase phone inquiries and application submissions for their Adult Accelerated Programs.

APPROACH:

Viamark Advertising created a 1-800 vanity number that was easy for potential students to remember, 100% trackable and easily incorporated into an overall branding initiative. This number was created with a multiple-location routing feature for each market location while enabling Viamark to develop one, consistent message with the use of Radio, TV and Outdoor Advertising.

THE RESULT:

University of Mount Olive increased their inquiries by 60% within the first 2 years. The University of Mount Olive has continued to maintain a long-standing partnership with Viamark Advertising.