Viamark knows automotive digital


When Ed Murdock Superstores joined Viamark, their websites were underperforming and as a result they were missing sales.  Ed Murdock knows the adage in car sales: “it begins and ends online.”  They needed to increase their overall traffic, organic traffic, time on site and most importantly: lead submissions.


Viamark’s digital team built a new group website for Ed Murdock Superstores that would increase traffic, increase time on site, increase lead submissions and help them sell cars from all their dealerships on one site.


Ed Murdock Superstores increased-Average Monthly Geofencing conversions: 111, Overall Web Traffic YTY up 23%, Organic web traffic YTY up 16%, Time on Site YTY up 11%, new visitors YTY are 16%, Lead Submissions (conversions) YTY up 171%!