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Debunking the 18-49 myth....

Debunking the 18-49 myth....

September 20, 2023
 min read

I recently found an article put out on CNNMoney.com in January pointing out all the benefits of marketing to a 50+ demo.   The first baby boomers turned 65 in January of this year.  Imagine that!  The Baby Boomers are officially Senior Citizens.  Yes, many advertisers market to the "young, mobile, switchable younger demographics". However, there are some great points in here about the power that the 50+ demo has and the impact these people can make on a bottom line. Some of these points include:

  • The median age of ALL adults 18 or older is 50
  • The average American buys 12-13 cars in a lifetime. 7 of them are bought after age 50. And, the average ticket is higher then too.
  • Over the next 10 years the 18-49 segment will grow by 10%, the 50+ segment will grow by 20%.
  • Some studies have shown that baby boomers are less brand loyal than younger people.

Take this to our world, marketing local businesses with limited budgets. We have a lot of power at our disposal when marketing to the 50+ demo. It's safe to assume that there are also some advantages to marketing in that world:

  • If national buyers are buying up the 18-49 inventory, that leaves some surplus inventory on the 50+ programs and stations, allowing for some better rate negoations while still delivering GRP's.
  • If these people really aren't as brand loyal as once thought, then we canswitch them to our clients.
  • Facebook, Twitter and Social Media, while not foreign to this audience, are not as highly used as with the 18-30 year olds.  This puts less pressure on our client to succeed in this sometimes foreign world (as small business owners)

Interesting reading from a new perspective.  http://money.cnn.com/2011/01/02/news/boomer_birthday/index.htm

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What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Your brand’s presence directly impacts its relevance. Let’s talk.

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