The changing pace of our industry, and yours, has been hastened by a digital revolution. The speed at which we receive, disseminate and file through communications is dizzying. When you receive over 150 emails a day, do you really read them all? Note - Scanning isn’t reading. With this rapid expansion of technology, comes the almost predictable chatter from naysayers, industry know-it-alls, insiders, bloggers, digital consultants and dooms day prognosticators that “traditional” media is dead! FINALLY! Thanks to digital platforms, the old ways are destined to die. You remember how this works! JUST like Radio died when TV came along. Or, cable being vanquished when satellite was launched. Yep. The end is here, and NOBODY is listening to, or even watching traditional media any longer. Seriously, there are those in the digital realm who actually believe this tripe. Digital pontificators will profess, council and instruct their minions to preach this biased Gospel. No doubt the digital apostles believe this to be absolute truth. Nobody is watching local TV, or listening to local radio anymore. Nobody, except you. Marketing hasn’t gotten more complicated. It HAS merely been given additional tools and connecting points. “A MEDIA MIX THAT INTEGRATES TRADITIONAL (LOCAL) AND DIGITAL PLATFORMS, WILL OUT DELIVER A STAND ALONE, LOCAL, DIGITAL PROJECT EVERY SINGLE TIME.” We call this Tra-Digital Marketing. Or, you can buy the hype that NOBODY is consuming traditional media anymore. It’s passé, out-dated and irrelevant. Go 100% digital, and witness what happens to your local brand, and position. We are nobody, and we are still, in great multitudes, listening and watching our local, traditional media options. That’s not an opinion. It’s reality. Let us show you how to integrate Tradigital Marketing into your advertising scheme, and we’ll make nobody, somebody who can’t wait to connect, and shop with you. ~Mark Storie