OK, so we are not programmers or computer geeks, and wouldn't normally blog about a highly technical product. But...we are marketing people, so we get excited when something comes on the scene that can make a BIG impact on how we market our clients, and ourselves. Enter QR Codes. Ever heard of them? You've probably seen these around, a little black and white matrix. QR stands for quick response, and it generates exactly that. They are matrix barcodes that can hold data for websites, personal URLs, contact cards, even instructions. You simply scan the code with a smartphone and  are instantly linked to the information the QR Code holds. For example, scan our QR Code above, and you are instantly linked to our website. A QR Code reader can be downloaded free in less than a minute to any smartphone. Consider the applications! A simple scan can link customers to a website, a commercial on youtube, a text message, a contact card, an RSS feed, a calendar event, a page to buy tickets for an event, or to make a donation to a cause, I could go on for days! And, best of all, they are 100% trackable.  Gone are the days of clients trying to direct customers to websites with slashes and dashes in the URL! Who can remember those addresses? With one click the client gets the customer to exactly the page they want, and can track response with 100% accuracy. The technology isn't new, but it's in the infancy stages for market-wide use. The more people who learn about QR Codes and start scanning them, the faster we can start using them to market our clients faster, better, and more efficiently. Spread the word!