Businesses are turning to digital advertising more and more every day. This means buying space across mobile apps, websites, and social platforms where audiences are targeted by their purchasing habits and interests. It is an affordable way to boost your bottom line and it is accessible to everyone. Here’s what you need to know:
Ad Spending is Easy, Affordable, and Specific
If you have yet to make the switch to digital advertising, you may still think of advertising as a big-time celebrity sharing their love for a certain deodorant on a TV commercial, for example. Digital ads don’t have to be this large-scale or expensive; small businesses can easily accomplish setting up an ad and getting it running within an hour. You can run ads for as little as $5 on platforms such as Google and Facebook. You can even target a specific audience, as their data is pulled from their web browsing behavior, credit card purchases, and location.
Video Ads Deliver Sight, Sound, and Motion
Video ads help to get your point across by providing something to look at, something to listen to, and something to generate interest. For example, you can use video ads to amplify a great testimonial to people who may be interested in your product or service. You can work Google AdWords, which can target connected to the user’s search behavior, or turn to an advertising company like Viamark of New Bern, NC.
Invites Mobile Engagement
Today’s world thrives on cell phones. No one leaves home without it and we use our cell phones for just about everything under the sun. It is estimated that adults spend about three hours on their mobile devices daily, and about two hours on desktop computers. With so much time spent on mobile devices, it’s no wonder that digital advertising works so well. Digital advertising allows you to reach your audience on the go, wherever they are.
Digital advertising allows a piece of content to be shared across a variety of platforms, so you are not confined to one format. A multi-platform strategy allows customers to consume content however they want to, whether it be a short video or a more lengthy article. Or take that lengthy article and turn it into an infographic. Repurposing existing content gives you flexibility with both your strategy and your budget.
Maintains Top-of-Mind Awareness
Digital advertising has a major advantage when it comes to convincing customers to buy things that they have abandoned. It would be uncalled for to chase a customer through the mall, asking them to come back and buy that jacket they put back on the rack. Digital advertising allows you to remarket and remind the user of that pair of shoes they added to their online shopping cart but didn’t actually buy.
The Philadelphia office of Viamark Advertising is a full-service marketing agency. Whether you need video production, radio advertising production, or media buying in the traditional space or digital space, we can help make sense of it all. We have the unique ability to buy media more efficiently and effectively than most agencies in Philadelphia. Contact us!