Digital marketing grows more and more important as the years go by. Technology continues to develop rapidly, so it is crucial for businesses to keep up. Even if you are not an online business, it is still a good idea to have an online presence. Here are 5 things about digital marketing that you need to know:

Make It Mobile

Audiences have been using their mobile devices to browse for years now. It is nothing new; most people have gotten rid of those chunky desktop computers from decades past. By 2025, it is estimated that almost three-quarters of internet users will access the internet solely via their smartphones. That is equivalent to almost 3.7 billion people. If you have yet to make your website responsive for smaller screens, it is time to get started. If not, Google will penalize you in search results, reducing your audience. Your current customers will also become frustrated when trying to access your site from their mobile devices. 


Micro-moments are those instances when people immediately grab their mobile devices when they want to watch, learn, buy, or do at that moment. In these moments, customers’ expectations are higher than ever. They expect their smartphones to bring them exactly what they are looking for within a split second. Your business must have a platform that operates correctly at all times in order to satisfy a customer’s needs whenever and wherever they are. 


Apps have become the supreme way to reach your audience. Many companies have begun advertising their apps rather than their core businesses. Apps make learning, shopping, discovering, etc. easier than ever, having everything in one place and minimizing the headache of trying to operate a full website on a mobile phone, especially one that has yet to be optimized. 

Brand Management

Branding is more than just creating a logo and designing a website. Your brand extends to every single part of your business, including how you communicate with customers. Branding must be holistic and should consider the difficult things, like reputation and crisis management. If you want your brand to succeed, you must plan for every possible situation that may arise. 

Purchasing Process

SEO was once measured by the amount of traffic flowing to a website, but it is now the responsibility of digital marketers to monitor customers throughout the entire purchasing process. They must consider all steps of the buying process and think about how they plan to retain customers over time. 

If you want your business to succeed in the long run, digital marketing is the first step. Not sure where to start? That’s where Viamark Advertising comes in. 

Viamark Advertising

The New Bern office of Viamark Advertising delivers award-winning advertising campaigns with a strong marketing backbone. This means spike-the-needle performance for your ad dollars, along with a wealth of local expertise and knowledge to help you get results more quickly. Our campaigns are based on sound thought process that has proven results. Contact us today!