Latest blog posts

Lori McIlwain

The Power To Grow

A surefire way to achieve unhappiness in life is to focus on the grass that’s greener on the other side.
Lori McIlwain
January 2, 2014
 min read

The New is Old Again...

Today, there exist two distinctly different advertising cultures. Traditional and Digital.
November 13, 2013
 min read

9 Things NOT to Say in Your TV Commercial

Once upon a time, I worked for a broadcasting company that launched the world’s first local-television website. No other TV station had one.
October 15, 2013
 min read

The "I Don't Care" Meter for Advertisers

It’s a funny thing. As humans we’d never walk outside in a t-shirt that reads, “I love sports.” Not even the more narrow view of “I love basketball.” We choose teams, we express opinions, we provide meaningful beliefs that people care about in one way or another. This is how we bond with the human race, especially those who share our passion.
September 20, 2013
 min read

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