Once upon a time, I worked for a broadcasting company that launched the world’s first local-television website. No other TV station had one.

It’s a funny thing. As humans we’d never walk outside in a t-shirt that reads, “I love sports.” Not even the more narrow view of “I love basketball.” We choose teams, we express opinions, we provide meaningful beliefs that people care about in one way or another. This is how we bond with the human race, especially those who share our passion.

Consider grassroots opportunities as one of the essential tools in your marketing scheme.

Here’s to those who make this life infinitely more interesting!