"Johnson Paint, A Ring's End Brand"
In 2021, Viamark started handling all of Johnson Paint’s regional advertising. The company is a Benjamin Moore dealer with 10 locations in MA, NH, and ME. The Portsmouth NH store had lagged way behind the rest of the stores, partially due to a bad location with low visibility, so getting that store on track was our #1 priority.
We launched a Bridgital Strategy that included local Cable TV and CTV (Streaming Video) in targeted zip codes for branding combined with Display Ads and Paid Social Ads for Digital. All our advertising was targeted to dominate the local Portsmouth NH market and our target demographic.