The Pet Pantry Sample Program Retargets In-Market Audiences



Synopsis: The Pet Pantry is an e commerce based company with fast, free delivery.

Opportunity: The Pet Pantry wanted to grow the number of potential customers that requested a free sample be delivered to their home.

Solution: Viamark Advertising proposed a paid Meta (Facebook/ Instagram network) campaign that target the following areas:

  • People that purchase pet food from their competitors
  • People that support dog-related businesses
  • People that “look like” the customers they already have
  • People that “look like” the visitors to their website pages
  • Re-targeting people that see the ad for a free sample, but that have not requested a free sample yet

Benefit: The paid Meta campaigns increased the number of sample requests The Pet Pantry received by 37%.


Website Project

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Social Media Management

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Print Design & Environmentals

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Digital Campaign

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Connected Audio & Radio

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Video Production

Viamark Advertising delivers unparalleled marketing strategy and response-driven advertising campaigns. Our unique business model provides result.

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