The Pet Pantry Sample Program Retargets In-Market Audiences
Synopsis: The Pet Pantry is an e commerce based company with fast, free delivery.
Opportunity: The Pet Pantry wanted to grow the number of potential customers that requested a free sample be delivered to their home.
Solution: Viamark Advertising proposed a paid Meta (Facebook/ Instagram network) campaign that target the following areas:
- People that purchase pet food from their competitors
- People that support dog-related businesses
- People that “look like” the customers they already have
- People that “look like” the visitors to their website pages
- Re-targeting people that see the ad for a free sample, but that have not requested a free sample yet
Benefit: The paid Meta campaigns increased the number of sample requests The Pet Pantry received by 37%.
Social Media Management
Print Design & Environmentals
Connected Audio & Radio
Viamark Advertising delivers unparalleled marketing strategy and response-driven advertising campaigns. Our unique business model provides result.