The Pet Pantry Sample Program Retargets In-Market Audiences
Client:
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Overview
Synopsis: The Pet Pantry is an e commerce based company with fast, free delivery.
Opportunity: The Pet Pantry wanted to grow the number of potential customers that requested a free sample be delivered to their home.
Solution: Viamark Advertising proposed a paid Meta (Facebook/ Instagram network) campaign that target the following areas:
- People that purchase pet food from their competitors
- People that support dog-related businesses
- People that “look like” the customers they already have
- People that “look like” the visitors to their website pages
- Re-targeting people that see the ad for a free sample, but that have not requested a free sample yet
Benefit: The paid Meta campaigns increased the number of sample requests The Pet Pantry received by 37%.
Website Project
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Social Media Management
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Print Design & Environmentals
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Digital Campaign
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Connected Audio & Radio
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