BOJANGLES FAMOUS CHICKEN AND BISCUITS
NEED: Bojangles’ needed a local agency to coordinate expanding marketing efforts for its growing franchise group.
APPROACH: Viamark partnered with Bojangles’ to create more effective media buying and placement strategies, as well as dramatically increasing the client exposure in the market.
THE RESULT: Since Viamark began working with Bojangles’ in 1995, it has gone from operating 17 local restaurants to over 65, and is the number-one grossing quick-serve restaurant chain in eastern North Carolina. Locally, Bojangles’ outsells national chains McDonald’s, Wendy’s, Burger King, Hardee’s and KFC by a margin of almost 2 to 1.