What is SEO in marketing terms?

SEO stands for Search Engine Optimization. It is a methodology of strategies, techniques, and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). These search engines include Google, Bing, and Yahoo. SEO is about making your search result relevant to the user’s search query so more people click the result when it is shown in search. Optimizing text and meta data so that the usability and relevance matches what users are looking for is crucial for better search results.

What is Search Engine Optimization in digital marketing?

Search Engine Optimization is the process of making a web page easy to find, crawl, and categorize. Managing your SEO is a tedious process, it takes a lot of time and continuous care. It pays off tenfold if you do everything correctly. With the advent of the internet, almost all companies have an online presence. Nearly 14 billion searches online take place every month, so making sure your company’s online presence is noticeable and organized goes a long way in reaching a large portion of that number. A proper SEO makes a website rank on the first page, which is the goal.

SEO is an important part of digital marketing overall. Working only on the paid side of search engines is a good strategy, but it is also important to focus on the organic strategy of marketing. This helps improve both your search results and site content.

What is SEO and how it works?

SEO is the process of proving to search engines that you are the best site, most authoritative, most trusted, and most unique site that they can offer to their users – the searcher. The most important three factors to pay attention to when working your sites SEO are the following: quality, trust, and authority.

Google wants quality sites that are offering something different and interesting. Using a common description for your t-shirts and being like every other company does not impress Google. With this in mind, it is important to keep your content up to date and unique. Do not be afraid to use different strategies with your content! Giving people quality relevant information about your product is a good technique to show Google you are different and better than the competition.

What other Factors influence SEO?

Trust is another important factor to consider when building up your Search Engine Optimization. Google places high priority on secure websites. Making sure your site is secure gives your site higher relevance on Google. Consistently having poor reviews will make Google reduce your search results, because it wants users to have the best experiences. Proving that your site is trustworthy is also important to Google. Linking tpo well known and authoritative websites will help your site rank higher on SERP (Search Engine Results Page). Having vendors, partners, and happy customers link to your site and talk about your company will help you rank higher as well.

Authority is the final factor that is important to Google. Making sure your site carries the best product or service helps your site rank higher. Getting people or celebrities to link to your website and positively review your site can upgrade your popularity. Linking up with celebrities and getting them to wear or use your product/service and posting it on their pages can increase your authority online.

How can Viamark Delaware help?

The Wilmington, Delaware office of Viamark Advertising delivers award winning advertising campaigns with a strong marketing backbone. Our vast national resources and unique business model allows local and regional businesses in Delaware to utilize the same quality advertising services that a national advertiser would expect from an ad agency. We will uncover your secret weapon to craft a unique message that will generate response across all media. In order to learn more about how we can help shape your SEO strategy positively, contact Katie Loizeaux today! Visit our website here!