As a small business, you become a staple in your community and are often imprinted in the minds of many throughout their lives. Although you may be a small shop tucked into a corner at your local shopping center, your customers visit you because they feel a tug in their hearts to support you. Small businesses are not chains or franchises; they are often family-owned right in the center of your community. If you are a small business trying to better yourself during these times, know that you are not alone. Here are a few ideas on how you can continue to cater to your customers during this time:
Local Drop-Offs & Pick-Ups
In a time where many people must stay home, your business can offer local pick-up periods or drop-offs within a certain radius. This is a great way to encourage shoppers to continue supporting your business from the comfort of their own homes while minimizing the risk of coming into contact with others. You can offer curbside pickup, boxing up customers’ items and hand-delivering them to their vehicles outside your store.
Facebook/Instagram Live Sales
Business owners that do not yet have an e-commerce platform can continue selling products via Facebook or Instagram Live. For example, offer a certain number of a specific item, and the first customers to comment can purchase. This is a great way to continue generating revenue while giving your customers something to look forward to while staying home.
If you are a local restaurant, offer family packs for customers to pick up. Your packages can include deals such as four entree items, four sides, and a dessert. Customers can simply order online or via phone and drive up to your restaurant for curbside service.
This is a time of uncertainty for everyone, so it is important to be transparent with your customers. When the hard work you are doing behind the scenes is hidden from your customers, they may feel uncertain about your efforts. Describe what you are doing to keep your customers and employees safe and how you plan to help the community.
Emphasize the option of purchasing gift cards so that customers can support your business now, but shop later. You can also offer e-gift cards that can be used to shop online at any time.
Overall, support your local small businesses in any way you can. They are what makes your community unique!