Blog
The Golden Paper Clip

The Golden Paper Clip

Mark Storie
September 20, 2023
 min read

Paperclips.  Not much to consider there, really.  Ingenious idea.  A perfect binder for loose papers and documents.  The smallest organizer on my desk. Its silvery glow is a testament to what twisted metal can do, Then came the day i discovered gold colored paperclips.  Gold!  Ingenious idea.  Yours are silver.  Everyone else’s are silver.  Why not gold? I started to use the gold paperclip, and people noticed.  People would actually comment on my gold paperclips.  Yours are silver. Everyone uses silver (or those hideous neon colors which people only tolerate.  No one really likes those) The gold paperclip taught me a lesson.  The smallest variance from the norm stands out.  It generates conversation, and feedback.  Will a gold paperclip change your business or life?  I doubt it…but i do know this:  no one ever asked me where i purchased my silver paperclips, but more than a dozen people have asked where they can find gold paperclips for sale. The little things matter immensely. Greatly!  They get noticed.  What little thing can you alter in your marketing that makes the biggest difference in your business success?  That’s easy.  Stop talking about what’s important to you, and start talking about what’s important to your customer.  That’s easier said than done, but it’s what we do for our client family every day. So, figure out what really matters to your customer.  Relate those things in your marketing efforts.  Then, after you make them a customer for life, take a moment to send them a hand written thank you note and affix your business card inside it…with a gold paperclip. Think small.   ~Mark Storie

Get In Touch Today

Your brand’s presence directly impacts its relevance. Let’s talk.

contact us
Blog
This is some text inside of a div block.

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
 min read

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Get In Touch Today

Your brand’s presence directly impacts its relevance. Let’s talk.

contact us