SEO has always been a competitive field. Now more than ever, SEO has grown in competition due to today’s curious consumers. SEO requires having an allowance for change in strategy, expectations, and habits. Viamark, the leader in marketing services New Bern, will be sharing some tips with you on how to master Google’s algorithm that will boost engagement and attract traffic back to your business’s website. Follow along to learn useful tips on writing competitive SEO blogs!

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Blogs Solve Problems

Question searches are some of the most common Google searches today. These questions need answers! Basic keyword research and strategic writing are tactics of the past. Instead of writing about topics surrounding your services, it’s more efficient to write blogs surrounding industry-related question keywords. Solving a consumer’s problem is one of the easiest ways to get the reader to stay on your site longer, share the content, and return to your site at a later time. Experts at Viamark’s marketing agency New Bern suggest providing additional content that enhances the reader’s site experience. Infographics, pictures, gifs, and other media supplement your writing with visual content. These elements work to help solve the reader’s problem in a visually-appealing manner!

Your Topics are Your Keywords

Our marketing agency New Bern utilizes advanced SEO tools to find relevant keywords that complement your business’s services and products. Finding the perfect formula between search volume and keyword difficulty is the key to ranking higher on the SERP. To appropriately work the strategy, your topics should be the same topic as your primary keyword. This may mean selecting words with a higher keyword difficulty score. No need to worry. Our marketing agency New Bern experts are skilled with the latest search engine marketing strategies to create successful plans that take your site to the top of the SERP!

Check Out your Competitors’ Strategies

One of the best ways to see what your competitors are utilizing is by conducting a quick Google search of your primary keyword. Take note of the content elements that your top-ranking competitors are utilizing. It’s also beneficial to head to the third or fourth page of the Google results and note what those competitors aren’t doing. One thing is clear – we do not find value in copying competitors’ content, ever. Marketing agency New Bern experts at Viamark suggest taking note of what high-ranking competitors are doing that the lower-ranking competitors aren’t, and go above and beyond in your own content to solidify your spot on the SERP!

Level Up Your SEO Skills with Marketing in New Bern

There are so many different strategies that our marketing services New Bern experts use daily to improve your site’s reputability and exposure. Uncovering successful strategies takes time, especially in a field where platforms, channels, algorithms, and audiences change daily. That’s why the marketing services New Bern leaders at Viamark work tirelessly to create intentional content that works for your brand identity. For more information on our SEO services, visit our website or contact us today. We’d love to work with you!