What is Web Design?

Everything that surrounds your website, including the content, visuals, and usability are all determined by the website design. It refers to the user experience aspects of website development rather than the backend part of creating the stie. Web design has changed a lot since the internet and constant improvement of technology. No longer are we solely focused on designing websites for desktop browsers, but now there are mobile and tablet browsers that need designing as well.

Why is Web Design Important?

Having a website design that is visually appealing is important, but it should not be the priority. You have to focus on other parts of the website that are more focused on functionality and user-friendliness. A well designed website should satisfy your customer’s need when searching on your page, attract search engines, and avoid technical glitches. All of these should be placed at similar importance to the aesthetic side of the web design process. Visually appealing websites and graphics are fun, but one must consider that all people have different tastes. “You can be the ripest apple in the bunch, but there’s always gonna be someone who hates apples.”

Aesthetics of Web Design

There are a lot of different aspects of design that are called into play when it comes to creating a fully functional and visually appealing website. A web designer works on the appearance, layout, and sometime content of the website. Appearance focuses on the different fonts, colors, and images used. Layout is how the information is placed into the website. Occasionally, some web designers are given the opportunity to create the content of the website as well. This gives the designer full control of the finished product.

Color in Web Design

Choosing the correct color for your website is a crucial element for a positive user experience. You want to make sure that the color creates a warm and welcoming feeling. We all know the saying, “don’t judge a book by it’s cover.” While that statement does work for books, it does not apply for websites. You only have a few seconds until a user decides if they will spend more time on your site. Making sure to choose that right color can make the difference between a user converting or leaving in a few seconds. In order to help you find the perfect color for your next project, consider keeping in mind the psychology of colors.

Text Arrangement

Many website are designed to focus on simplicity, so that unnecessary content doesn’t distract or confuse visitors. Having too much content on your page or not having enough content can cause users to be overwhelmed or underwhelmed. There needs to be a correct balance between text and images. Keeping images and text evenly spaced out and relevant to your company is ideal. Your images also need to be authentic and original. Stock images are alright, but will show complacency. It is important to step outside the box to make an impact on visitors.

Responsive vs. Adaptive Design

Two of the most common methods for designing websites that work both on desktop and mobile are responsive and adaptive design. For responsive design, content shapes itself to the size of the screen. With adaptive design, the website is designed in fixed layouts so that it matches common screen sizes. Preserving a layout that is consistent through all sites and devices helps maintain user trust and engagement.  

What Can Viamark Delaware do for You?

The Wilmington, Delaware office of Viamark Advertising delivers award winning advertising campaigns with a wealth of local & national expertise and knowledge to help you get results quickly. Our design team will help you create a website that shows your competitive advantage. In order to create your dream website, contact us to Get Started Today! We guarantee excellent work.