There’s no question that smartphones are dominating the industry in devices used to surf the web. While it was once important to ensure that your website was optimized for desktop readability, these days guaranteeing that your website formats properly to the variety of screen sizes used is pertinent. Gone are the days of having to have multiple websites designed to fit the device users are on. Welcome to the world of responsive web design–the smarter way to display your website. 

Responsive Web Design 

Responsive web design (RWD) is the modern process of using HTML and CSS technologies to automatically resize, shrink, or enlarge content of a single website to fit the device’s screen size, platform, and orientation. By doing this, your website will render (or display) across all devices adapting to the screen, whether it’s a desktop, laptop, tablet, or smartphone. 

But because a website is always more than meets the eye, having a responsive website also means that people have a pleasant user experience when visiting the page. A website with an attractive landing page, but difficult to find links, tabs, and unformatted information tend to have increased bounce rates and can ultimately lead to less traffic on your site. This is attributed to the fact that when users are having to pinch, scroll, and swipe through the contents of an entire site to find what they were looking for, they tend to get frustrated and impatient, but don’t we all? No matter if a search is being performed by a mouse, a finger, or a keyboard, the information searched for should always be easily accessible and user-friendly. 

In addition to a positive user experience, another benefit of having a responsive design is that your site may place higher on search results. Search engines, such as Google, have updated their algorithms to reward responsive sites by placing them higher on search engine result pages. These sites are considered “mobile-friendly” and will show above a site that is not as responsive. 

Responsive Websites for All

While the process of mobile website development and advertising continues to evolve throughout the years, Viamark continues to be a pioneer in development techniques and designs. We work to remain ahead of the top industry trends by continuously practicing the most refined website development practices available. We do it all, from building mobile websites and creating custom iPhone apps to building responsive websites which naturally and intuitively shape themselves to your screen and browsing environment. Our developers know the ins and outs of mobile app development, and our creations have been officially listed in the iTunes app store. Designing for mobile usage is one of our specialties, and we’re happy to work with you to create your dream webpage.