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What's old, is new again - Grassroots!

What's old, is new again - Grassroots!

September 20, 2023
 min read

We are the most disconnected, connected society in history. We go to dinner with our families, and immerse ourselves in games, texting, and Google searches. We are together, yet we are not. Did you just text me from across the table? Really?! Savvy brands of every size are tackling this disconnect with an old school tool; “grassroots marketing.” The act of immersing a product and culture in an environment that creates a one-to-one connection. Concerts, and festivals, are great platforms for interacting with consumers, and making them fans. In an era of disconnected connectedness, grassroots is where you reassert your brand position. It’s a way to embrace and energize your tribe. Showing up is important, but so is the understanding of how grassroots events must be managed to propel a brands prominence. Marketing, sampling, and educating are three key parameters to making grassroots effective. How do you ensure these three elements are incorporated effectively? How do you maximize grassroots opportunities? Want to reconnect with, and create new fans? Consider grassroots opportunities as one of the essential tools in your marketing scheme. We like it when you show up, and pay attention to us. ~Mark

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This is some text inside of a div block.
 min read

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Your brand’s presence directly impacts its relevance. Let’s talk.

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