It’s easy to look, and sound like your competition. It’s much more risky to lean over the ledge, change the norm, and redefine your industry.

OK, yes, I’ve succumbed to the social media craze, and have joined Facebook, YouTube, and LinkedIn.

What do you do to impress your clients and customers? How do you separate yourself from the competition that seeks to devour your client? How do you protect your relationships? Your brand? Your bottom line?

Right about now I start to feel that tinge of anxiety that is associated with the holidays.