Defining Traditional Marketing
There are various types of traditional marketing, such as billboards, print ads in newspapers or magazines, radio ads, or TV ads. Any form of branding your business through means which is not digital is considered traditional marketing. Networking and finding business through the referral process are also forms of traditional marketing that people tend to overlook.
Blending Traditional & Digital Marketing
As more companies begin using digital marketing for their businesses, it’s important to keep in mind traditional marketing as well. If you solely focus on one medium (digital or traditional), then you are leaving leads on the table. The correct mix of both traditional and digital marketing can make a big difference The more places consumers see your ads, the more likely they will remember your message/business.
Digital marketing is a good way to advertise your business. However, people online are constantly bombarded with advertisements on a daily basis. With all that noise, it is easy for your message to get lost. So how do you as a business owner stand out? Or how will you make your business unique to others?
Here are 3 Strategies You Can Use To Stand Out!
1 – Billboards & GeoTargeting
Billboards are one of the top ways to advertise in certain markets. For a while, billboards were priced highly and smaller businesses were discouraged and even prohibited from using them. However, as the digital landscape has grown and businesses of all sizes have transitioned into digital advertising because of lower costs, billboard advertising pricing has decreased. Taking advantage of lower billboard cost along with creating geo-targeted ads to that area is a good way of blending traditional and digital marketing.
2 – TV & Video Ads
As streaming giants (ex. Netflix, Amazon Prime, Hulu) continue to bring in customers, TV advertising has become much cheaper. A large amount of consumers still watch the news so cable TV is not completely done. Producing a TV spot which appeals to your target audience and airs at prime time can be a great return on your investment.
If cable TV is not the area where you want to be or is too expensive, cable stations have their own apps or YouTube channels where you can buy ad space on. These prices are generally lower than actual TV space on cable TV. Creating ads that are different lengths is a good idea in order to use them on different media outlets. Social media, digital streaming, and tv ad space are a few examples.
3 – Radio & Streaming Ads
People have favorite radio stations and creating ads on both broadcast and online streaming can help your business gain a lot of exposure. Running ads in the morning is a great time since people are on their way to work listening to news/traffic reports. Some radio stations will even produce your ad spot for free if you’re on a tight budget. Expanding into internet radio such as Pandora, Spotify, and YouTube can also gain your company great exposure and can bring in new leads. Podcasts are also an underrated way to advertise! Understanding your target audience and selecting a podcast that they listen to regularly can help your business as well.
How Can Viamark New Bern Help You?
Viamark New Bern is renowned for their creative ways of marketing in various media forms. Our creatives for both traditional and digital media are eye-catching and high-converting, ensuring that each and every one of our clients put their best foot forward when presenting their brand to their target audience.
The New Bern office of Viamark Advertising delivers award winning advertising campaigns with a strong marketing backbone. Our vast national resources and unique business model allows local and regional businesses in Eastern North Carolina to utilize the same quality advertising services that a national advertiser would expect from an ad agency.
With our years of experience in digital and traditional marketing, we can help you create an excellent traditional/digital advertising campaign for optimal user engagement. Contact Us today and one of your experienced campaign coordinators will speak to you about our services.