Video content is an increasingly crucial element of today’s marketing. Successful digital marketing includes a versatile video marketing strategy that balances top-notch production quality and affordability. Business to Business (B2B) and Business to Consumer (B2C) companies are spending hard earned marketing dollars in order to incorporate successful video marketing. Here are 3 reasons to incorporate video production into your marketing strategy.

1. Consumers would rather watch a video than read about it

As stated in the introduction, many people would prefer to watch a video as opposed to reading about it. Why is that? it’s no surprise since we live in a visual world. According to studies done by MIT, “the human brain can process images that the eye sees for as little as 13 milliseconds – the first evidence of such rapid processing speed.” We understand images quickly, however processing text takes a little longer, since the brain is required to decipher letters into words.

According to a study done by LiveScience, “in just 600 milliseconds, the human brain can think of a word, apply the rules of grammar to it and send it to the mouth to be spoken.” There’s a huge gap right there, which is why it is more convenient to see visuals as opposed to interpret letters and understand them.

Videos can demonstrate how your product works and how others perceive it/enjoy using it. It helps capture your viewer’s attention and they are able to see your product or service in action. It gives your brand an opportunity to connect with your customers in a more engaging manner. Reading about how great or how a product works is educational, but watching a video about it gives a visual presentation. As the common phrase goes, “a picture is worth a thousand words.” So what is a moving picture worth?

2. Video Production Improves Organic Search Results

Have you ever heard of the term SEO? SEO means Search Engine Optimization. SEO requires that you understand search engines’ logic. The more time that people spend time on your website, means that your site is useful and relevant to them. As a result of this time spent on your site, search engines will boost your rankings. People are more inclined to watch a video.

Embedding videos into your site will encourage people to watch your videos, in turn increasing time spent on your site. Placing your videos on YouTube will also increase your rankings. YouTube is the second largest search engine, which weighs heavily on how well your site ranks overall as well. Having content that ranks high on YouTube searches is essential to boosting your brand’s visibility and awareness. Educational video content is the golden ticket to increasing your SEO ranking.

3. Video Rules Social Media

The growth of social media has been exponential over the past few years. Increase in mobile technology, optimization of social media sites, and the increase in connectivity around the world has brought us mountains of information at our fingertips. Smartphones and tablets are the new desktops.

More brands are using videos to connect with their audience and build relationships. Social media users are consuming video content more than before. Facebook, Instagram, Twitter, and YouTube have increased the demand for social media video content. Half of the time spent online is devoted to watching videos, according to Social Media Today. With over 2 billion users online on social media, using video as a medium to market to your business is no longer a “nice to have” but now is a “must have.”

How Can Viamark New Bern Help You?

Viamark New Bern is renowned for its creative ways of marketing in various media forms. Our creatives for both traditional and digital media are eye-catching and high-converting, ensuring that each and every one of our clients put their best foot forward when presenting their brand to their target audience.

The New Bern office of Viamark Advertising delivers award-winning advertising campaigns with a strong marketing backbone. Our vast national resources and unique business model allows local and regional businesses in Eastern North Carolina to utilize the same quality advertising services that a national advertiser would expect from an ad agency.

With our years of experience in digital and traditional marketing, we can help you create an excellent traditional/digital advertising campaign for optimal user engagement. Contact Us today and one of your experienced campaign coordinators will speak to you about our services.