What is an Advertising Jingle?

An advertising jingle is an effective way of positioning your company in the minds of your potential customers. A jingle is a short song or tune used in advertising, it generally contains one or more hooks and explicitly promote the product or service being advertised. Jingle production has been around for a while and is one of the most classic advertising tactics. Even though digital advertising is a good medium of delivering your message to a broad audience, a good jingle will help your brand tremendously.

Catchy Jingles

A prime example is the JG Wentworth jingle. Whether your listeners love it or hate it, a good jingle will help your listeners identify your particular company.  The jingle has to be fun, unique, and above all, memorable. With all the information we are given on a daily basis, it’s easy for your message to get lost in the crowd. A jingle with your phone number, company name, or other identifying features makes it much easier for listeners to remember you, and what makes your company unique.

Attract Customers

Along with having your tune stuck in your customer’s memory, your jingle needs to serve a crucial purpose: attracting customers. A unique jingle can create a bond with a customer, making them feel an emotional connection to your brand, products, or services. When the jingle is pleasing to listen to and full of relevant information about your company, you can easily create a new customer base. Whether your jingle is short and sweet or longer and informative, the right jingle makes a big difference in your advertising strategy.

Keep Jingle Production Simple

Keep it simple. Jingle production should be simple, catchy, and informative. The right jingle can act like an earworm and become a familiar, repetitive sound the brain will store and recall. Making sure your jingle sound is pleasing to ears and not disruptive or annoying is important. Finding the correct balance and opening notes can generate memory triggers and people will automatically start singing the song or jingle. Think of State Farm, like a good neighbor… State Farm is there, right?

Be Creative

National and International brands aren’t the only ones using jingles effectively. Local small businesses should also use jingle production to their advantage. Music is a great memory trigger. Music invokes both emotion and nostalgia. Using radio and TV space are both great tools to use to share your jingle to a large audience. An effective jingle will stay in the mind and hearts of your consumers, playing on repeat in their heads. A good friend of mine once said, Art is a way to decorate space, but Music is a way to decorate time. Make sure your jingle is a memorable one.

How can Viamark Philadelphia Help?

In order to learn more about jingle production and how we can help you create an effective one, contact Stephen Facenda at 610-667-MARK (6275) or visit our website here.