There are many ways to promote your business, whether that be through billboards, written articles, social media, and videos. However, which one turns out to be more successful? The answer is video. Creating original video content provides your business a way to showcase itself. These videos are used to communicate with your clientele, train employees, or announce new products and product updates. Writing a blog helps share information about your business, but people learn differently.

Everyone Learns Differently

When you create content, you want to educate your audience first and foremost. The content you create could be teaching someone why they need your services, how to use your products, or how they can apply what they learned from your content to their business or personal lives. This material you create will be directed specifically to your target audience. When you create written content, you are strictly appealing to readers. Through creating videos for your users, you are also catering to visual and auditory learners. In a digital media world, most people will be more attracted to viewing something as opposed to reading. However, you can combine the best of both worlds and use the written version of your video into the description box.

Google Loves Video

Since Google acquired YouTube in 2006, Google has been incorporating videos into their search results. Now, when you search for a “how to do ___,” or something similar, it will show you a video related to that specific search. Sure, written content will also appear, but Google places videos above the organic search results.

Creating videos and linking back to your website will help you rank for a specific keyword or phrase you want. Furthermore, if a person clicks on your video for help or advice, then they will most likely want to check out your website in the process. Videos show credibility and visually demonstrate how you can help that individual or their business.

Videos Can Be Fun & Creative

Showcasing your business through writing is good and all, but creating fun and visually engaging videos about your business shows creativity. Videos help bring your brand to life. With visuals accompanied with audio, your audience will feel as though they have experienced your product firsthand. Choosing the best audio background for your audience sets the mood for your video and it shows how you want to convey your brand. If it is a catchy tune, then your audience will associate you with that certain music. Making videos about your product and industry trends help show others that your company is run by people who share similar interests, beliefs, and genuinely want to teach others.

What Can Viamark Delaware Do For You?

The Delaware office of Viamark Advertising delivers award winning advertising campaigns with a strong marketing backbone. Our vast national resources and unique business model allows local and regional businesses in Delaware to utilize the same quality advertising services that a national advertiser would expect from an ad agency. With our years of experience in digital, video and traditional marketing, we can help you create an excellent video advertising campaign for optimal user engagement. Contact Us today and one of your experienced campaign coordinators will speak to you about our services.