The marketing world is constantly evolving, especially with the rise of digital marketing in New Bern. In saying that, that doesn’t mean traditional advertising methods such as billboards aren’t effective anymore. Contrary to popular belief, billboard advertising still holds immense value in 2023 as it did in the 1800s.
The Evolution of Billboard Advertising
Billboard advertising started in the 1800s to showcase businesses and shows while being painted by hand! Towards the end of the 1800s, billboard advertising became one of the best ways to showcase one’s brand or business. With its effectiveness, people created billboard businesses to help others advertise their companies. Our marketing agency New Bern has seen billboard advertising stay effective throughout the years. For instance, the billboard advertising industry, as of 2022, was said to be worth nearly $8.5 billion in just the United States.
Why Billboard Advertising is Still Effective in 2023
A study by Solomon Partners in March 2023 shows OOH (out-of-home) advertising, including billboards in this study, has an 86% recall rate, compared to mobile advertising at a 57% recall rate. This constant increase in digital marketing doesn’t mean traditional advertising methods aren’t just as effective. Brand recognition, targeting the correct audiences, and the cost-effectiveness of billboards are three concepts captivated by traditional marketing strategies.
Billboards can reach a large audience and create a lasting impression. Additionally, billboards have the advantage of being located in high-traffic areas, which increases the chances of exposure. By working with a marketing agency New Bern to place a billboard strategically, businesses can make a lasting impression on potential customers and create strong brand recognition.
Target Local Audiences
Billboards can effectively target local audiences. With the help of a New Bern marketing agency and geotargeting, businesses can strategically place billboards where their target audience is most likely to be found. For example, a restaurant can put a billboard near its location to attract local customers. This way, businesses can target a specific audience and maximize their advertising budget to ensure it’s reaching the correct people. A study done in April 2023 states that over 68% of consumers notice OOH ads, such as billboards, while en route.
Billboards are highly cost-effective for what you’re paying for. Unlike digital marketing in New Bern methods, such as social media advertising and pay-per-click (PPC) advertising, billboards don’t require businesses to pay for each click or impression. Placing a billboard in the correct location can attract a large audience for an extended period without incurring additional costs. This makes billboards a cost-effective advertising method for businesses of all sizes.
Billboard advertising still holds immense value in 2023. With the ability to create brand recognition, target local audiences, be cost-effective, and create a viral buzz, billboards are an advertising method that should not be overlooked. The future of billboard advertising is always ongoing. Apple, McDonald’s, and Amazon are larger brands still utilizing this traditional marketing strategy today. Contact our experts today for more information on how our New Bern marketing agency can help develop your billboard advertising campaign!