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Boost Your Business with Smart Holiday Marketing Strategies

Boost Your Business with Smart Holiday Marketing Strategies

November 7, 2025
 min read

The holiday season is crucial for local businesses to drive sales and strengthen customer loyalty. With robust digital marketing strategies, you can capture attention and convert holiday shoppers into lifelong fans. As a top New Bern digital marketing agency rooted in the community, we know how to help your business stand out with data-driven, results-oriented solutions.

Build Your Holiday Digital Marketing Plan

Success in marketing New Bern, NC, businesses during the holidays requires a focused online strategy. Reach your audience where they spend most of their time and make every touchpoint count.

Critical Digital Focus Areas:

  • Targeted Offers: Analyze your audience segments to deliver relevant promotions tailored for holiday shoppers.
  • Social Content Strategy: Plan engaging posts, stories, and campaigns that inspire action and build excitement throughout the season.
  • SEO Updates: Refresh your website’s content and update your Google Business Profile with holiday hours, special events, and timely keywords to boost local visibility.
  • SEM & Paid Social: Set competitive budgets for paid search and social ads. Establish retargeting campaigns to re-engage previous visitors and maximize conversions.
  • Email Campaigns: Design an email cadence to announce holiday specials, exclusive deals, and reminders to drive consistent engagement.

5 Steps for a Winning Holiday Digital Marketing Campaign

A leading New Bern digital marketing agency can help you execute a winning strategy for your business. Start with these five actionable steps:

  1. Set Clear Objectives: Define your holiday goals, such as increasing ecommerce sales, boosting lead generation, or driving foot traffic with online-to-offline tactics.
  2. Craft Creative Assets: Develop eye-catching digital banners, engaging social graphics, and compelling email templates.
  3. Activate Your Campaigns: Launch paid ads, social content, and email promotions according to your campaign calendar for maximum exposure.
  4. Monitor & Optimize: Track performance in real-time across channels. Adjust ad spend, creative elements, or messaging to capitalize on what's working.
  5. Analyze Results: Review your campaign data, measuring ROI and key metrics to learn what drives the best results.

Contact Viamark Advertising Today

The holidays offer significant growth potential for your business. Let our leading New Bern digital marketing agency help you craft a custom digital marketing strategy that delivers measurable impact for the holiday season. Contact us today to schedule your first holiday strategy consultation.

Get In Touch Today

Your brand’s presence directly impacts its relevance. Let’s talk.

contact us
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 min read

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Get In Touch Today

Your brand’s presence directly impacts its relevance. Let’s talk.

contact us