Kick Off the Year Strong: Digital Marketing Campaigns That Win in January

January 6, 2026

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min read

The start of a new year is a critical time for businesses. With customers motivated to make changes and set new goals, January offers a prime opportunity to capture their attention. Having a well-executed digital marketing plan will set the tone for the entire year, driving growth and building customer loyalty from the get-go. Here’s how our New Bern digital marketing agency can help you get your new year started right.

Re-Engage and Reconnect with Your Audience

January is the perfect time to touch base with your existing customers and attract new ones. People are actively searching for products and services to help them with their New Year's resolutions.

1. Launch a Post-Holiday Email Campaign

Your customers' inboxes are quieter after the holiday rush. Use this opportunity to reconnect with a targeted email marketing campaign.

Offer a "Welcome to the New Year" discount: Encourage repeat business with an exclusive offer for your loyal subscribers.
Share your company's goals for the year: Build a connection by letting your audience know what you have planned, whether it's new products, community involvement, or improved services.

2. Refresh Your Social Media Strategy

Update your social media profiles to reflect a fresh start. A consistent and engaging presence is key to effective marketing New Bern, NC.

Run a contest or giveaway: Generate excitement by encouraging user-generated content, such as asking followers to share their resolutions using a branded hashtag.
Post valuable, resolution-focused content: Create posts that provide tips or inspiration related to your industry. A local gym could share workout tips, while a restaurant might post healthy recipes.

Attract New Customers with Targeted SEO

As people search for local solutions, your online visibility is more important than ever. Optimizing your website for local search ensures that potential customers in the area can find you easily. Working with a New Bern digital marketing agency can help you identify the right keywords to target customers who are ready to buy.

Get Ahead of the New Year with Viamark Advertising

By implementing these strategies, your business can start the year with strong momentum. If you need a partner to help you navigate the digital landscape, a local New Bern digital marketing agency can provide the expertise to make 2026 your most successful year yet. Contact Viamark Advertising today to start crafting your marketing plan.

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