What if I wrote a blog about the two very distinct sides of “What if?” Would you hate a blog like that? Love it? Or worse, feel indifferent towards it? What if you felt nothing about the blog at all?  That would then mean I failed. What if I fail? Then again, why get so worked up over a blog? What if, instead, I keep the blog short. Sweet. Sans stress? Everyone will love it. Okay. But what if it's too short and the reader is left feeling unfulfilled. Then what? Good point. So what if we invented an app that deciphered our thoughts based on the patterns of our behavior, which in turn produced a self-generated blog at just the right length? Yes. But then everyone would be a blog writer, no? Thereby decreasing my relevance as a citizen in the land of blogging. Then why not invent a blog formula? What if we took a sample of the top 100 blogs ever created, found the patterns, measured the trends, tracked the reactions, added the 2, carried the 6. Voila. If we did that, I bet people would be interested in such a formula. We could even write a blog about it. I’m sure someone already has. But what if they haven’t? So anyway… There are two powerful motivators that make us ask, “What If.” One comes from a place of fear. The other, a place of hope. One can be destructive. The other, inventive. One comes from a worrier. The other, a warrior. What kind of “What If” do you ask? I hope you say both. ~Lori McIlwain