For two days, Viamark franchisees came together in Raleigh, North Carolina, for the 2017 Viamark Advertising Bootcamp, an annual conference featuring experts from various fields in the ad industry. This year’s bootcamp showcased seminars and round-tables on the latest trends in advertising and marketing in the local, regional and national arenas. According to Mark Storie, Viamark’s President and Southeast Regional Manager, the conference is an essential gathering place for both team building and idea-sharing while bolstering knowledge of current best practices in the ad world. “The ongoing education of our franchises is especially important to us,” he says. Attendees gained insights from guest speakers, franchisees, and corporate team members on a variety of topics ranging from automotive advertising to healthcare marketing trends, as well asthe latest on digital tools and perspectives. Paul Kingman, Director of Operations for Viamark helped coordinate the two-day event. He was pleased with its outcome, stating, “Our Viamark crew was able to sharpen their skills so we can provide our client family with developing trends in this new Tra-Digital world.”Viamark Advertising operates franchise offices all along the east coast, and places a great deal of emphasis on empowering its franchisees to achieve their goals by providing an effortless infrastructure, nurturing partnerships, and ongoing education. “Bootcamp enables us to share our best internal practices with all of our offices, but also provides outside perspectives and expertise to keep us at the forefront of advertising and marketing.” said Glenn Anderson, ViceP resident and Southeast Northeast Regional.