If you have ever had the opportunity to lodge in a fabulous Hotel or Inn, then you almost certainly have returned to your room late in the evening to have your sheets turned down, and a well wrapped confection placed perfectly on your pillow. It helps cushion the blow of spending north of $200 a night for a bed and a bathroom, but it does have its appeal. It does make you feel better about your decision. So, what do you do to impress your clients and customers? How do you separate yourself from the competition that seeks to devour your client? How do you protect your relationships? Your brand? Your bottom line? First, think small. In an era of over-blown, exaggerated and over-hyped, it’s the little things that will set you apart. It’s always been that way. It always will be. Here’s a small idea: Instead of sending out another email to thank someone you appreciate, take three minutes and write them a hand written “thank you” card.Robbie, Just a quick note to let you know how much I appreciate our partnership. If there is anything I can do for you, please do not hesitate to give me a call. My best, Mark I cannot tell you how many of my clients have made positive comments on getting a hand written card from me. It’s something we simply don’t see much of anymore. It’s a lost art form, a throwback to when my Mom made me write thank you cards for the Christmas gifts I had received. Make no mistake, I hated writing those letters when I was young. Today, I relish the opportunity to push my pen across a card to say thank you, I appreciate you. Go ahead. Give it a try. Mark StorieViaMark Advertising | New Bern, NC