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What is Social Media Marketing?

What is Social Media Marketing?

September 20, 2023
 min read

Where digital marketing encompasses all digital aspects of your brand’s campaign, social media marketing focuses exclusively on your brand’s social media content strategy. Harnessing the power from marketing strategies specially designed for social platforms can transform your conversion rates and engagement with your company’s site, along with an increase in general brand awareness. Social media marketing experts at our marketing agency New Bern offer years of experience to maximize the success of your social media campaign strategies. Read on to learn more about how working with your leading marketing agency near me, Viamark Advertising, can provide results.

Social Media Marketing Covers…

Social media marketing takes a hyper-focused lens on campaign strategies across social channels like Instagram, YouTube, TikTok, Twitter, Pinterest, Snapchat, Facebook, and more. Social media marketing effectively boosts your brand awareness in a way that is personal and casual. One of the largest ways that social media marketing impacts audiences is through its focus on relatability.

How do I use social media to my advantage?

With that being said, our marketing agency New Bern specialists recommend taking the time to research your audience demographic across your social channels. Even though your core goal may be the same on each social platform, it’s essential to understand that your audience may change depending on the app. Utilizing personalized content that relates directly to each platform’s specific audience is one of the most effective tactics our social media marketing agency New Bern uses to increase brand awareness, visibility, and engagement. To better understand your audiences, your marketing agency near me recommends establishing meaningful engagement strategies that build trust between your brand and the user. Be sure to track your respective audience’s interests, including the trends each audience follows. Note which posts seem to receive more engagement on each social page to better understand what content works best for each platform. Other social media tactics our marketing agency New Bern recommends, include:

  • Collaborations
  • Giveaways, contests, challenges, etc.
  • Attention-grabbing content
  • Organic and paid advertising
  • Competitor analysis
  • Follower analytics
  • Hashtag research and implementation

The possibilities for engaging with your social media audiences are endless. We understand that navigating the fast-paced world of social media while running your business can be overwhelming. Allow us to guide you! With the help of our marketing agency New Bern experts, we can focus attention on the current and upcoming social media trends so you can focus on what you do best - operating your business!

Viamark Advertising | Marketing Agency New Bern Professionals

Viamark Advertising is the leading marketing agency New Bern. Our team utilizes industry-leading strategies and full-funnel marketing strategies to take your business’s campaign efforts to new heights. With a passion for helping local businesses, trust your marketing agency near me, Viamark Advertising, to build your credibility as an industry leader within your community. Visit our website for more information, or contact us today to work with us.

Get In Touch Today

Your brand’s presence directly impacts its relevance. Let’s talk.

contact us
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 min read

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Get In Touch Today

Your brand’s presence directly impacts its relevance. Let’s talk.

contact us