Relatable Campaigns Designed For Your Budget.
Colleges and universities need a strong campaign that appeals to multiple demographic segments for their traditional and/or adult study programs, but face challenging budget restrictions in the realm of adequate media placement and production.
Our solution is to provide affordable, high-quality creative backed by demographic targeting and strong media buying.
At Viamark, we approach higher-education campaigns with strategies designed to stimulate strong recall while building steady familiarity and human connections. It’s this careful balance of consistency and unpredictability that has allowed us to bring higher-education institutions to a higher level of awareness and growth. We can do it for you.
EDUCATION CREATIVE SAMPLES
EDUCATION CASE STUDIES
University of Mt. Olive
NEED: When Mount Olive College joined forces with the Viamark team, they were still Mt. Olive College and they needed recommendations on how to “combine their marketing efforts” among their multiple locations with the goal to better manage, track and increase phone inquiries and application submissions for their Adult Accelerated Programs.
APPROACH: Viamark Advertising created a 1-800 vanity number that was easy for potential students to remember, 100% trackable and easily incorporated into an overall branding initiative. This number was created with a multiple-location routing feature for each market location, while enabling Viamark to develop one, consistent message with the use of Radio, TV and Outdoor Advertising.
THE RESULT: Today the University of Mt. Olive increased their inquiries by 60% within the first 2 years. UMO has continued to maintain a long-standing partnership with Viamark Advertising.
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