Let’s face it, consumers like watching videos and are viewing more videos than ever before. Each day consumers are streaming more video. From watching “how to” videos on YouTube to streaming a favorite show. According to HubSpot Blogs research, 66 percent of consumers have watched video content to learn about a brand or product. Video can be a powerful tool in building your brand, but it is important to cut through the clutter so that your brand can stand out. When branching out into the world of video marketing, placing your trust in the hands of an experienced video marketing agency New Bern is essential to campaign success. An experienced video marketing agency can help you create a message that tells your brand story and connects you with your target audience.
Our video production team has access to numerous resources, including professional equipment, years of experience in the marketing and filming industries, and the capability to create content that reaches a broader audience with increased quality lead engagement and conversions. Plus our experienced team knows how to get your brand the best video placement for your campaign. If you are seeking to learn more about why you should leave your video and pre-roll services to the video marketing agency New Bern professionals at Viamark, read on.
What is pre-roll video marketing?
Pre-roll video marketing is a sub-category within marketing practices that involve creating video content for streaming and social media platforms that support video advertisement. These videos often play as advertisements displayed before video content on a website.
What streaming services and social media platforms support video advertisement?
- HBO Max
- Pluto TV
- And more!
Many brand-name streaming services rely on pre-roll advertisements for primary revenue sources. With this information in mind, getting your company's name in front of these audiences is vital for brand awareness! With pre-roll video marketing, you open your company to a whole new audience.
Is pre-roll video marketing effective?
Video has taken the lead in marketing as a whole. According to Wyzowl, 86 percent of businesses use video as a marketing tool within their campaign strategies. That overwhelming percentage is due to the millions of active users on streaming services and social media platforms each year. Pre-roll video marketing targets two primal elements that catch the user’s attention: movement and sound. With these two senses present, marketers can better convey an efficient message to audiences.
Pre-roll video marketing possesses meticulous targeting capabilities for niche audiences through customer demographics. Variables such as age, gender, geography, income, family status, and cultural background make up the composition of demographics. This tracking feature makes pre-roll video marketing an extremely cost-effective and efficient advertising vehicle to reach your target audience. At a more complex level, pre-roll video marketing builds trust within these audiences. When utilizing video marketing strategies within your campaign, you must ensure that you share a core message with your audiences beyond selling your product or service. Our video marketing agency New Bern team consists of story-telling experts with the tools you need to speak to your target audience.
How is pre-roll advertising different from broadcast advertising?
The most significant difference between pre-roll video and broadcast advertising is that pre-roll video ads do not require a cable connection. They are streamable across compatible platforms and are shared exclusively through the internet. Pre-roll video marketing can reach finely-niched audiences, as marketers have more control over which audiences see a specific video curated from extensive key performance indicator (KPI) analysis.
Broadcast advertising is limited to those that pay for cable services. While this may be true, broadcast advertising is a highly-effective location-centric marketing strategy. Using live TV as part of your marketing strategy allows companies to reach a broad audience relevant to their company's location. Depending on your intended market, you can purchase time spots with a higher chance of reaching the right audience. For example, if you are hoping to address stay-at-home or remote-working parents, buying daytime spots for your broadcast ad may be more intentional in reaching the intended audience and driving conversions.
Viamark Advertising | Video Marketing Agency New Bern Experts
Before diving into all that pre-roll video has to offer, contact our team of marketing agency New Bern professionals. We will walk you through each step of the process, from initial idea brainstorming to tracking the performance of your live pre-roll and video advertisement and reporting the results to your business. When trusting Viamark as your choice in pre-roll and video advertisement, you gain access to pre-roll video inventory on over 40,000 local and national websites. To start working with Viamark and take your video marketing strategy to the next level, visit our website or contact us today.