“Tra-Digital” – combining traditional and digital media solutions to grow your business.

We made up a new word: Tra-Digital, like it? It makes sense. Times have changed. Gone are the days when TV or radio ads alone would move the needle for your business. You need both: Tra-Digital Marketing. Do you know how to operate in the digital space? We do. And, we want to help you. Let us know if you need assistance with any of the initiatives listed below:

Consulting Services

  • Marketing Consultation & Management
  • Video and Audio Production – for broadcast and the web
  • SEM, SEO
  • Website Design & Development
  • Design Services
  • Corporate Branding/Imaging
  • Media Research, Planning and Placement
  • Social Media Management


Our Local Focus

National and regional businesses have entire teams of people working every day to keep their marketing initiatives on track. At Viamark, we feel local businesses need to as well. Local business is the life-blood of our economy. If local businesses don’t have access to the same marketing tools, tactics, and strategies as the big guys, how can they survive? They can’t. That’s why we’re here. If you need help navigating in the new reality, we can help. Marketing help you need and can afford. Our unique business model allows us to offer LOCAL clients the opportunity to use the same tools as their competitors, at a price that will generate a real return on Investment. Contact Jenn@Viamark.com for a consultation.

  • Meet Our Team

    Glenn Anderson

    An advertising veteran with over 20 years experience in advertising and media, Glenn began his career with WAQH in Springfield, MA before relocating to Raleigh, NC where he climbed the ranks from Account Executive to Local Sales Manager to Integrated Marketing Manager with Clear Channel Communications. Glenn joined Viamark in 2001, operating a multi-million dollar office in the Raleigh, NC market. In 2004 he launched Viamark Advertising’s franchise efforts and relocated to Plymouth, MA to get back to his home state. There he began to establish a footprint in the Northeast. Viamark Advertising now has 13 offices in 5 states, and Glenn is again preparing to open new franchises of the company throughout New England.

    Interesting factoid: Glenn ran the bases at Fenway Park after Tom Brunansky’s famous diving catch when the Sox clinched the A.L. East in 1990.


    Jenn Anderson

    Jenn Anderson is one of the founders of Viamark New England, and will be your primary contact with our New England office. Jenn’s 20 years of industry experience includes broadcast, advertising, and pharmaceutical. She believes that in order to best generate results for her clients, she has to stay ahead of the curve and know what’s coming. She has an ability to identify what’s best for local and regional businesses, despite the industry buzz about the latest and greatest. In local marketing, there are lenses that have to filter media channels and opportunities, and Jenn is wearing them every day. Her clients are loyal, because they know she’s on their team.

    Interesting factoid: Jenn has always wanted to play the banjo.


    Diana Opelt 

    Diane Opelt has spent her professional career in Broadcast Sales and Marketing. She has a strong record of innovative achievement in many areas, including new business development, management and training.

    Diane’s background includes Sales and Sales Management positions at many radio stations including WEEI and WBMX in Boston. She then became Manager of Katz Radio in Boston where she was also Vice President for Katz’s New England client stations. For twelve years, Diane ran her own company where she offered freelance support services to Advertising Agencies, PR Firms and Managed the National Sales Effort for Saga Communications for their Northeast Division.

    Prior to joining Viamark, Diane was with Blitz Media as an Account Director, where she managed some of the agency’s top accounts, including Jordan’s Furniture, in addition to focusing on their new business development efforts. Diane has been the Northeast Media Director for Viamark Advertising since 2006.


    Beatriz Nayeri 

    Bia has been a part of the Viamark team since early 2010. She has a Bachelor’s degree in Industrial Design/Graphic Design from Universidade Estácio de Sá in Rio de Janeiro Area, Brazil. For over 10 years has She worked with a diverse range of clients and design projects including advertisements in print and online publications, billboards, brochure design, logos and corporate ID, exhibition panels, flyers and promotional items. Bia brings to the team a unique perspective and access to literally, another world of tools to create the most unique and eye-catching designs.

    Though Bia’s native language is Portuguese, she DREAMS in English. 


    Gigi Murphy

    Gigi has served as our Office Manager since June 2012. She is the front line of support for us and our clients. Her can-do attitude, quick response, and attention to detail make her a major asset to our team.

    Gigi is nicknamed after her mother’s favorite movie, the 1958 musical/comedy romance “Gigi”

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